“It wanted to create something vivid and geometric, something that left the box in it’s element but gave the viewer a different perspective.”
[I didn't get the name of this gentleman who took the photo but he was with a PR firm out of New York]
From the Artist: History and Landscape as inspiration
“The new City Creek Center gets its name from the water that runs down City Creek Canyon into the heart of Salt Lake. Incorporating this element of the landscape adds a layer to the project, creating a foundation for me, as the artist, but also illustrating the evolution of downtown Salt Lake City. This creek has been center stage before. Twice it has flooded our streets creating rivers out of roads but now can be seen flowing through the city in beautiful features throughout the downtown area. I really connected to the idea of the water becoming the courier of this timeless jewelry, carrying in the current diamonds from Fifth Avenue. I hope to capture the spontaneity and movement of the water through the windows, bringing a sense of excitement that reflects the feelings surrounding this store opening in our city.”
Above are a few sketches from the process. The materials were provided by Tiffany, the incredibly beautiful and iconic blue box. Can I just say, after having spent many hours dissecting these boxes, they truly are the nicest box I have ever come across. The attention to detail and the materials used to craft them are top shelf. They have to be to carry the jewelry that is placed in them. If you haven’t ever held a box before let me fill you in on something, look very very close, the entire box is covered in a pattern of Tiffany ‘T’s that are almost so small you can’t even see them. It’s what gives this box the luxurious satin feeling that is well known by Tiffany aficionado.